Fireworks, as a traditional cultural symbol with a history of over a thousand years, are now presenting a brand-new look, showcasing the brilliant development of a traditional industry in the modern era. Liuyang, Hunan, known as the "Hometown of Chinese Fireworks," has fireworks and firecrackers exports accounting for approximately 90% of the entire province, making the "dazzling economy" a prominent local brand. However, in this high-risk industry, how to balance development and safety, and how to address green consumption and emerging challenges, are difficult problems that all practitioners must face.
We know that the development of the fireworks industry absolutely cannot be "abandoned." Liuyang has a deep industrial foundation with rich resources such as sulfur ore, fir charcoal, and bamboo, as well as production techniques that are listed on the national intangible cultural heritage list. To solve the "small, scattered, and chaotic" and safety issues caused by early family workshop production, Liuyang actively promoted the industry's transformation towards centralization, mechanization, standardization, informatization, and digitalization. Today, Liuyang has become the world's largest fireworks and firecrackers production and trade base and research center, gathering the industry's most complete value chain. In a clean workshop, robotic arms fill gunpowder with 0.1-second precision, and an AI visual system strictly monitors the entire process, with an annual output value exceeding 50 billion yuan. It is this commitment to technological empowerment that allows us to provide safer and more reliable products to global consumers, meeting the demand for "fireworks near me" and high-quality products.
In the face of the new trend of green consumption, we are also actively seeking change. Although the fireworks industry faces challenges from emerging products like electronic fireworks, we believe that traditional industries can also follow the path of green development. This June, Liuyang successfully developed the "W49" sulfur-free compound reducing agent, achieving zero sulfur dioxide emissions. In addition, over 300 innovative achievements in environmental technology, such as low-smoke and sulfur-free gunpowder materials and gaseous launch fireworks, demonstrate the determination of Liuyang enterprises in this regard. Our "best fireworks 2025" series is a concentrated showcase of these innovative achievements, aiming to bring consumers "urban fireworks" with less charge, lower sound, and controllable trajectories. While embracing green development, we strive to retain the stunning effects of traditional fireworks. We believe that only through continuous innovation can the fireworks industry maintain its long-term competitiveness.
Fireworks are no longer just a commodity; they have also initiated a new model of "fireworks+" cross-industry integration. We are deeply integrating drone formations, AI programming, and holographic technology with fireworks displays, creating popular IPs like "Tears of the Sky Gate." This turns the sky into a theater, building the brand through storytelling displays. This integration not only increases product value but also promotes the development of cultural tourism. Since the beginning of this year, Liuyang has held over 20 creative fireworks shows, attracting more than 1.5 million tourists and driving nearly 4 billion yuan in consumption. The transformation from "selling products" to "selling creativity" and "selling brands" is the secret to the continued brilliance of Liuyang's "dazzling economy".
