As fireworks exporters, we closely monitor the pulse of the global fireworks industry, and recent developments in Liuyang, China, offer us profound insights into its strategic evolution. Since the beginning of this year, Liuyang municipal leaders have demonstrated an unwavering commitment to promoting innovation and expanding their influence. They have led multiple high-level delegations to major economic centers such as Shanghai, Guangzhou, and Shenzhen for negotiations. Guided by a meticulously crafted "investment map," they have precisely targeted industrial chains, aiming to attract leading enterprises while simultaneously cultivating emerging industries. This dual strategy seeks to achieve a breakthrough in both "attracting major players" and "filling gaps and fostering new growth."
Proactive engagement extends beyond national borders, with three specialized resident investment promotion teams strategically deployed in the Beijing-Tianjin-Hebei region, the Guangdong-Hong Kong-Macao Greater Bay Area, and the Yangtze River Delta. This concerted effort underscores Liuyang's determination to solidify its position as a global leader in fireworks production and related technologies. Furthermore, the Liuyang Economic Development Zone is pioneering a novel investment attraction model, using fund-based investment as a "golden key." This "professional investment + industrial cultivation" dual-driven approach aims to preemptively position strategic emerging industries, blazing a new trail for investment attraction.
The visual feast of Liuyang's fireworks displays fully demonstrates their continuous innovation. The recent "Daylight Fireworks," "Colorful Auspicious Clouds," and stunning fireworks waterfalls at the Sky Theater attracted over 1.5 million visitors, directly stimulating nearly 4 billion RMB in consumption. Such events showcase the enduring charm of fireworks, highlighting their ability to create unforgettable experiences. They also demonstrate advancements in fireworks firing system igniter cables and overall display technologies, ensuring precise and spectacular presentations. The popularity of these performances further fuels discussions about how fireworks were invented and how they evolved into such complex pyrotechnic art forms.
This summer's successful 26 creative fireworks shows prove Liuyang's innovative spirit and its ability to constantly redefine the entertainment landscape. The areas surrounding the Sky Theater are also experiencing rapid iteration of new consumption patterns, business formats, and scenarios. From the remarkably romantic "Fireworks Football Field" that has gone viral, to the "Sky Camp" which seamlessly integrates outdoor barbecues, lawn music, and fireworks parties, these initiatives all exemplify the burgeoning "fire economy." Looking ahead, Qingxi Group's Tianxiaogou Urban Cultural and Creative Complex, which has been in design and conceptualization for three years, will build an aesthetic space here that concretizes "human fireworks"—a concept that transcends mere pyrotechnics to encompass a broader cultural experience.
These developments are shaping a new urban area that embodies an "international flair, Hunan charm, and Liuyang flavor," comprehensively expanding the cultural tourism consumption system. The fusion of "human fireworks" and "encountering Liuyang with fireworks" has pushed the "fire economy" to unprecedented heights. For us as fireworks exporters, understanding these advancements is crucial. Liuyang's strategic investments in both the traditional and innovative aspects of the fireworks industry underscore its commitment to maintaining global leadership, making it a key player in the future development of pyrotechnic arts.
