As a company deeply rooted in the firework export industry, we closely follow global developments. The recent initiative in Liuyang, Hunan, to promote the deep integration of "firework + culture & tourism" provides us with valuable industry insights. The inspection by the members of the Municipal Political Consultative Conference's Chairman's Meeting not only affirms Liuyang's achievements in this area but also points the way for the future of the entire firework industry.
Liuyang, as the world-renowned "hometown of fireworks," has a rich firework culture that serves as the core "soul of fireworks" for the industry's development. This is not just about every firework, every string of fire crackers, or every sparkler we export, but about how to vividly present the cultural stories behind these products to global consumers through the vehicle of the culture and tourism industry.
The "firework + culture & tourism" model has successfully transformed traditional firework products into a new engine for local economic growth. Since 2023, weekend firework shows have attracted over 6 million tourists and generated more than 18 billion yuan in cultural and tourism consumption. This shows that when people search for firework stands near me, they are not just looking for a place to buy products like a strobe rocket firework; they are seeking a unique cultural experience.
We deeply resonate with Chairman Qin Yueping's suggestions to "cultivate the 'soul of fireworks'," "optimize the 'art of hospitality'," and "enrich the 'tourism menu'." These are not only guidelines for Liuyang's culture and tourism industry but also an inspiration for us as firework exporters. Our responsibility is not just to provide high-quality firework products but to convey the culture, craftsmanship, and stories behind them through our products and marketing activities.
Moving forward, we will continue to uphold our rigorous professional standards, deepen our collaboration with firework production hubs like Liuyang, and introduce more culturally rich and innovative firework products to the international market. We believe that through the deep integration of "firework + culture & tourism," the firework industry will embrace a broader development space and shine even brighter globally.
